In the fast-paced world of social media, trends and platforms are constantly evolving. As we step into 2023, it's essential for digital marketers, influencers, and businesses to keep a close eye on emerging platforms that could potentially shape the future of social media. While stalwarts like Facebook and LinkedIn continue to dominate the landscape, new players like TikTok, BeReal, Vero, and WhatsApp are also making significant strides. In this blog, we'll take a closer look at these six social media platforms you should watch for inspiration in 2023.
1. Facebook - Evolving with the Times:
With over 2.8 billion monthly active users, Facebook remains a dominant force in the social media arena. In recent years, the platform has actively evolved to stay relevant and adapt to changing user behaviors. Facebook continues to introduce new features and updates to enhance user experience and keep marketers engaged. As we move into 2023, keep an eye out for innovative advertising formats, augmented reality integrations, and the platform's approach to privacy and data security.
2. TikTok - The Video Giant:
TikTok has taken the social media world by storm and continues to grow rapidly, especially among younger demographics. With its short-form video format and easy-to-use editing tools, TikTok has revolutionized content creation and consumption. Influencers and businesses have found immense success on this platform by embracing trends and engaging with their audience creatively. In 2023, we can expect TikTok to further expand its advertising capabilities and explore monetization options for content creators.
3. BeReal - The Authentic Connection:
BeReal is an emerging platform that focuses on fostering genuine connections through authenticity and transparency. Unlike other social media platforms, BeReal discourages the use of filters, edits, and staged content. Users are encouraged to share real moments and embrace imperfections. As the platform gains traction, it provides an opportunity for brands and influencers to build trust and loyalty by showcasing their authentic selves.
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.”
4. LinkedIn - Beyond Professional Networking:
LinkedIn has long been associated with professional networking, but it's evolving into much more than that. In 2023, expect LinkedIn to further expand its content creation and sharing capabilities. Businesses can leverage this platform to showcase their company culture, thought leadership, and community involvement. Video content, in particular, will continue to gain prominence on LinkedIn, allowing brands and individuals to engage with their audience in a more personal and immersive manner.
5. Vero - An Ad-Free Experience:
Vero is gaining popularity among users who seek an ad-free social media experience. Unlike other platforms that rely heavily on advertisements, Vero operates on a subscription-based model. This means users pay a nominal fee to access the platform, free from intrusive ads. In 2023, Vero's user base is expected to grow as individuals seek alternatives to ad-dominated social media environments.
6. WhatsApp - The Rise of Business Messaging:
WhatsApp has been a widely used messaging app for personal communication, but in 2023, it's expected to witness significant growth in business messaging. With WhatsApp Business, companies can connect with customers, provide support, and even showcase their products and services. As businesses embrace messaging as a marketing tool, WhatsApp is likely to become an essential platform for customer engagement.
In conclusion, the social media landscape is constantly evolving, and it's crucial to stay informed about the latest trends and emerging platforms. Facebook and LinkedIn remain steady forces, while TikTok, BeReal, Vero, and WhatsApp are making waves in their respective niches. By staying tuned to these platforms and exploring how they can align with your brand or personal identity, you can gain inspiration and a competitive edge in the dynamic world of social media in 2023.